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Management

  Gérard El Allaf   |   Managing Director

Managing Director of ProduWeb, Gérard El Allaf combines technical skills acquired during his studies in Civil Engineering at the Royal Military School with management skills acquired during his studies as a Management Engineer a the Solvay Business School, and several years' experience in the e-business sector.

As an internet strategy and IT project management expert, Gérard El Allaf has managed some forty e-business projects. He has also kept a foot in the academic camp: the thesis he wrote in 2006 entitled ''feasibility study and launch strategy for an on-line sales site'' was awarded the highest distinction by the ULB.

The Minister Jean-Claude Marcourt officially made him «E-business Projects Manager» last November.

Gérard El Allaf is also consulted regularly as an expert by various institutions, including the European Commission which calls on his advice on e-business and ICT policies.

E-mail: gerard@produweb.be

  Sylvain Boniver   |   Head of Web Engineering

Sylvain Boniver was pursuing a traditional course at the School of Higher Business Studies in Liège when he came across a major opportunity in the telecoms market. Having always wanted to be an entrepreneur, and judging the enjeustakes to be sufficiently high, he decided to devote himself entirely to creating a company called ProduLine in 2002.

ProduLine quickly became a major player in mobile marketing on the internet. Its portal SMS.BE is the leader in French-speaking Belgium. Its B2B service, SMSEXTRAPRO.COM is acknowledged as a top performer.

ProduLine took off, and in 2003 Sylvain Boniver, together with Gérard El Allaf, founded ProduWebin order to separate web activities from ProduLine's mobile activities.

Today, Sylvain Boniver is Managing Director of ProduLine and Head of web engineering at ProduWeb. He is thus responsible for allocating resources to the various projects and managing their progress.

E-mail: sylvain@produweb.be